Hi there!
In this week's Weekly Risk Read, Chris Unwin provides his final sales tip for 2007. So do you have a USP? Do you know what USP means? We suspect many advisers don't know or if they do know what it stands for, they don't know what it truly means - and means for them in a business sense.
Everyone should know their USP. It's not easy sometimes to create one. Have you ever sat down for 30 minutes and written out onto a piece of paper your USP?
Still don't know what a USP is? Go check out this week's WRR.
Tell us what issues you've had creating your own USP.
Cheerio!
Peter Wincott
GM of the risk store
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